Move fast, launch right, and grow profitably with email and SMS that adds measurable revenue not vanity metrics.

• Speed to live in 10 business days: Core revenue flows (Welcome, Abandoned Cart/Checkout, Browse, Post‑Purchase, Win back) launched fast with copy, design, and segmentation included to capture immediate lift.

• Built for revenue impact: Targets adding 20–35% of store revenue from life cycle email by prioritising highest‑leverage flows and compounding with weekly campaigns.

• Reporting: Weekly summaries on revenue attribution, deliverability, list health, and next tests so operators can make quick decisions without digging through dashboards.

• Klaviyo first expertise: Best practices for tagging, trigger logic, smart sending, predictive segments, and A/B frameworks to maximise deliverability and ROI.

• Deliverability handled: List cleaning, domain authentication (SPF/DKIM/DMARC), warm‑ups, and cadence control to protect sender reputation and keep hitting Primary.

• Testing: Subject lines, offers, send times, and content blocks tested continuously with clear winners rolled out to flows and campaigns.

• Operator friendly process: Audit → Build → Optimise with clear inclusions, timelines, and scope to reduce uncertainty and speed approvals.